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Kaporal’s creative upcycling

09/03/2023
Kaporal’s creative upcycling
Marseille-based denim brand Kaporal has launched its eighth annual used denim collection campaign. When consumers bring their old denims back to the brand’s stores they are given a €20 reduction on a new pair of jeans. Consumers buying online are asked to drop off their unwanted denims in a Le Relais bin. Since its launch in 2015, 50 tonnes of jeans have been collected in stores, the company said, and each year, on average, it retrieves 10,000 items during the month-long initiative.

These are sent to Le Relais and recycled into a construction insulation material by Métisse. The company said that with 5,000 end of life jeans, five 100 square-metre houses could be insulated.

To highlight the possibilities of creative recycling, new talents and local manufacturing, Kaporal has, for the past five years, invited an up-and-coming designer to create a range of products from the old jeans collected, its own deadstock and unsold stock. The upcycled products are cut and sewn in a Marseille-based social organisation, A’tipik.

This year, Portuguese designer Luis Carvalho designed the capsule collection for Kaporal. He won the OpenMyMed Prize in 2019, one of several grants supporting designers and researchers in fashion based in 15 Mediterranean countries and created by Marseille-based endowment fund Maison Mode Méditerranée.

For the 11-piece collection, Luis Carvalho focused on oversized, genderless designs with patchwork aesthetics, but also designed two dresses.

Image courtesy of Kaporal

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National park tie-up for Marseille denim brand 13/09/2021
Ron Herman and Miyagihidetaka upcycle jeans into denim handbags 02/06/2021
20 tonnes of used Levi’s 501s fit for a new purpose in Japan 13/05/2021

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