Jeanologia lauds ‘most important' launch since 1999
Technology developer Jeanologia, based in Valencia, presented a new process for obtaining “natural” aging and vintage stone-wash effects on denim without use of water, pumice stones or chemicals at trade show Kingpins in Amsterdam earlier this month.
The effect, called Atmos, relies on air or atmospheric washing, harnessing oxygen gas and converting it into an ozone treatment for controlled abrasion. According to the company, the process is stoneless, waterless and requires zero chemicals.
This latest development builds on the business’ very first air wash technology, G2, launched back in 2005, by combining G2 with patented Indra technology, allowing it to control humidity and temperature with a new level of precision during finishing. Co-founder and president, Enrique Silla, said he expects only two types of industrial washing machines on the market in the future: those which wash with water and those which wash using air.
“In the next few years, the mixture of water and chemicals will be replaced by a mixture of air and ozone,” Mr Silla commented, describing ongoing use of a combination of water, chemicals and pumice stone to achieve similar effects today as “totally inefficient”. On the technology breakthroughs behind Atmos effects, he added: “We are facing the most important revolution in blue jeans since [Jeanologia] launched the first textile laser in 1999.”
The company thus displayed vintage-look, classic denims at its booth, showcasing how “authentic and timeless” finishes can be made more responsibly with the Atmos process. This was in addition to trend-led “special” Atmos finishes of different colour gradients, ozone bleaches, surface effects and even tie-dye patterns, all inspired by the atmosphere, as well as a separate microcapsule focused on minimalistic, durable workwear fabrics.
Jeanologia’s machinery line-up for controlled Atmos abrasion effects. Credit: Jeanologia.
