Sales up 12% for OTB in 2022
15/02/2023
The group said that Diesel, under the helm of creative director Glenn Martens, is on track to be recognised as an “alternative-to-luxury” brand and is seeing growing “interest and engagement from a global audience of new clients and brand lovers,” reads a company statement. The denim brand was cited among Lyst Index’s 10 hottest brands in 2022.
Commenting on the evolution of the brand he founded, OTB group chairman Renzo Rosso said: “I’m proud of the action we are taking to reposition Diesel, which, with Glenn Martens, is enjoying a period of great visibility and in 2022 was included in the ranking of the coolest and most popular brands. This all takes a lot of work but we are beginning to see the results, thanks to the excellent performance of a number of iconic products and the growing interest of a young audience of new clients around the world.”
As part of the group’s new sustainability strategy, Diesel is currently rolling out a new range, called Rehab Denim, with products made from a recycled cotton/recycled elastane fabric and dyed using Dry Indigo Technology.
Image: Diesel website
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