Denim Deal forms partnership with digital sourcing platform

01/09/2025
World Collective, an online sourcing platform, will soon include Denim Deal-approved fabrics on its responsible digital marketplace. This will help the initiative achieve its mission of increasing recycled post-consumer cotton content in jeans. Jeanine Ballone, founder of the NY-based company, has held key positions at PVH, as head of its innovation lab, and at Calvin Klein as head of supply chain. 

Certified Denim Deal suppliers will be able to promote their materials and services to the global apparel industry after a vetting process conducted by World Collective. For sourcing professionals, the platform ambitions to become “a one-stop shop for circular denim sourcing”. 

“Together, we’re making responsible sourcing more transparent, accessible, and impactful—driving real change in the denim industry,” stated Nicolas Prophte, member of the Denim Deal’s steering committee and also a former PVH exec.