Denim Deal outlines plans for 2025
19/12/2024
Building on the success of its experience in the Netherlands, the new Denim Deal seeks to set up recycling hubs in other countries that bring together motivated stakeholders seeking to increase post-consumer recycled cotton content in jeans. After a presentation last October in Paris, the organisation has officially launched Denim Deal France with Cose 361, a sustainability consultancy. “Our Germany hub is also progressing as we finalise the optimal structure to ensure a successful launch in early 2025,” Nicolas Prophte told Inside Denim.
India is the next country on the organisation’s map. “We are actively engaging with prospective partners to establish an Indian hub in the first quarter of 2025, aimed at stimulating collaboration among brands, cities, the denim industry, and local government bodies in India, Pakistan and Bangladesh,” he said. He added that the Denim Deal is in advanced discussions with potential partners in North America and organisations in Brazil. “As we embark on a new five-year cycle, we are determined to pursue our mission and amplify our impact across continents,” he said.
After having produced some 12 million pairs of jeans with 20% post-consumer recycled cotton fibre in the first Dutch Denim Deal, the organisation has set a higher global bar and aims to produce 1 billion jeans having 20% post-consumer cotton waste by 2030, in just five years.
Share this story:
