Renzo Rosso, founder of OTB and denim brand Diesel, celebrated his 70th birthday with a party attended by 2,000 guests at the group’s headquarters in Breganze.

The party featured Italian singer Jovanotti, DJs, dancers and circus performers dressed in custom outfits from the group’s brands, light installations and live music.

To mark the milestone, Renzo Rosso is also releasing the book Seventy, part of a series he publishes every 10 years.

The book maps his acheivements over the decade, as well as the social impact of the OTB Foundation, which was established by Rosso in 2006 to support children, women and vulnerable communities around the world.

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