Diesel pairs up (literally) with Timberland - insidedenim: Glo InsideDenim

News

Diesel pairs up (literally) with Timberland

24/01/2025
Diesel pairs up (literally) with Timberland
Dieseloves is an ongoing programme set up by the Italian denim brand’s creative director Glenn Martens with other iconic brands. His goal with this project is not just to propose a standard brand collaboration, but rather to offer a more ‘purposeful’ approach that is both creative and addresses the issue of overproduction.

The six limited edition shirts released in its latest tie-up with VF-owned brand Timberland combine a Diesel denim shirt on the front and a Timberland plaid flannel on the back, or vice versa. The fabrics are drawn from both company’s unsold stock. Lee was part of a similar partnership.

Profits from the sale of these products are donated to the United Nations Refugee Agency (UNHCR). For this edition, the two brands contributed €100.000 to the UN agency, through the OTB Foundation, the philanthropic arm of Diesel owner Only The Brave.

Imagery: Diesel website

Related stories:

H&M reveals Glenn Martens collection 20/10/2025
Rosso marks 70th with party for 2,000 19/09/2025
OTB to push Diesel in Mexico 12/06/2025
Diesel outlines circular denim progress in 2024 round-up 14/05/2025
Renzo Rosso honoured at Monte-Carlo Fashion Week 01/05/2025
Diesel’s sustainability guru to extend role across group 24/02/2025
Diesel to strengthen Fashion Task Force 10/02/2025
OTB Foundation makes giving easier 11/12/2024
Mohsin Sajid returns to Timberland 10/12/2024
Diesel, Officina and Lenzing praised at CNMI awards 24/09/2024
Denim brands steer UNIDO’s Tunisia plan 13/05/2024
Renzo Rosso promotes Italian craftsmanship through docuseries 16/04/2024
Diesel and Lee unite to help refugees 18/12/2023
Raeburn launches ‘Raemade’ denim pencils 02/02/2021

InsideDenim.com cannot be held responsible for content if the language setting is changed from English. The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.