OTB to push Diesel in Mexico
OTB Group, the owner of brands including Diesel, is expanding into Mexico, part of a wider plan to “seize opportunities in high-potential countries”.
Last year, OTB established a legal entity in the country to focus on the domestic development of Diesel, Jil Sander, Marni and Maison Margiela. The group will also extend its distribution networks and strengthen its marketing activities.
Renzo Rosso, founder of OTB Group, said: “Mexico is an influential creative and cultural capital with its own distinctive style and vibrancy. Establishing a direct presence of our group in the region is a key step in the growth path of our brands and in building a closer, more authentic connection with local customers and this amazing country.”
OTB operations will be based in Mexico City, where the main investments will be concentrated. Additionally, OTB will partner with El Palacio de Hierro to grow its footprint in other markets, including Guadalajara, Monterrey, León, Cancún, Puebla, and Querétaro, through the opening of stores and concessions.
