Assessing 10 years of Hot Button reports

22/10/2025
Canadian forestry-focused NGO Canopy has released the tenth edition of its Hot Button Report that rates the efforts of man-made cellulosic fibre (MMCF) producers to source their pulp from suppliers trusted to preserve old-growth forests. It is also on a mission to increase the proportion of alternative ‘low carbon’ pulp (from textile or agricultural waste) to reduce the burden on pulp made from trees. The organisation, which claims to cover 98% of global MMCF production, has found that in the ten years between 2016 and 2025, the number of ‘Green Shirt’ rated companies has gone from zero to 21. Commercial scale next-gen fibre production lines have followed a similar path, increasing from none to 16 in the decade. 

This year’s Report incorporates data from 30 global MMCF producers, with 54% of production achieving a Green Shirt status in 2025. The chart’s top spot is jointly held by Lenzing of Austria and Tangshan Sanyou of China, with Aditya Birla of India in second place. Other Dark Green Shirt rated companies include Chinese producers Jilin Chemical Fiber, Yibin Grace and Xinxiang Chemical Fiber Co. (Bailu). These three have also “made significant advances in Next Gen integration during the past year” the organisation said.

Growth in Next Gen MMCF production

Canopy singled out six Chinese producers that have launched or stepped-up commercial production of alternative MMCFS. These include: 

Yibin Grace, which opened China’s first recycled dissolving pulp mill.
Xinxiang Chemical Fibre (Bailu) launching a direct textile-to-textile MMCF facility, with a similar technology in tests at Tangshan Sanyou.
Jilin Chemical Fiber introduced a recycled bamboo pulp line (Reboocel).
Tangshan Sanyou has made progress in developing a Next Gen lyocell.
Xinxiang Chemical Fiber has set up an MMCF facility using pulp made from juncao grass, first revealed at the China International Textile Fabrics and Accessories Expo in Shanghai this past March.