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Birla incorporates mechanically recycled jeans in new yarn range

17/10/2025
Birla incorporates mechanically recycled jeans in new yarn range
Indian textile group Birla Cellulose has developed a novel, low impact and chemical free process to make a next-gen man-made cellulose fibre from mechanically recycled post-consumer textile waste. Among the four different types of Liva Reviva-M, the company is introducing a fibre made from denim waste that combines 30% post-consumer denim waste and 70% Birla Excel fibres. 

The company said it takes used jeans that are source-verified and free from hazardous chemicals. Through a mechanical recycling process, the collected denim is converted into fibre, which is blended with its Birla Excel fibre, to produce Liva Reviva-M denim fibre. This blend is said to offer efficient spinnability and performance, making it suitable for a wide range of denim fabrics and end products. The innovative yarn has been turned into fabric by Indian denim mill Bhaskar Denim. Based in Bhopal and founded in 1998, it has an annual production capacity of 42 million metres of denim fabric. 

Liva Reviva-M white is derived from cellulose rich textile waste in a proportion of 30% mechanically recycled fibres with 70% Birla Excel fibres. Birla has developed two other references that incorporate 20 or 35% dope-dyed viscose fibres in the blend. 

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