Levi’s ‘lifestyle’ focus creates greater profits for 2025
Denim brand Levi’s has announced its fiscal year 2025 results, growing revenues 8% to $6.3 billion and boosting profits.
Michelle Gass, CEO of Levi Strauss & Co, said: “Over the past few years, we’ve taken bold steps toward becoming a DTC-first, head-to-toe denim lifestyle brand.
“We have narrowed our focus, improved operational execution and built greater agility across the organisation. As a result, we’ve elevated the Levi’s brand and delivered faster growth and higher profitability.”
Harmit Singh, chief financial and growth officer of LS&Co, added: “We are sustaining our momentum, delivering 5% organic growth in the fourth quarter on top of an 8% increase in the prior year. Our success in denim lifestyle has enabled us to expand our addressable market, positioning us for mid-single digit growth in 2026 and beyond.”
Last July, the company sold the Dockers intellectual property and operations in the US and Canada. The sale of the remaining Dockers operations is expected to occur over the course of the first quarter 2026.
For the full year, the company returned $363 million to shareholders, a 26% increase over prior year: dividends of $213 million and share repurchases of $150 million.
