Levi’s aims to plug knowledge gap through repair classes
Levi’s has unveiled an initiative that aims to fill a knowledge gap among young people, teaching them the skills they need to repair and take care of their clothes.
Around 35% of Gen Z say they would keep their clothing longer if they knew how to fix or personalise them and 41% report having no repair or customisation skills, according to Levi’s own research.
Wear Longer Project will be available online, in select US schools and through workshops.
Alexis Bechtol, director of community affairs at Levi Strauss & Co, said: “Every year, millions of wearable garments end up in landfills, many taking centuries to decompose. By teaching repair, customisation and sustainable care, the Wear Longer Project interrupts that cycle.
“It’s not just about saving clothes; it’s about building skills, fostering creativity and honouring the Levi’s heritage of durability and quality.”
