Polygiene-treated Diesel denim gets second life
Swedish antimicrobial treatment specialist Polygiene has placed its own role in helping Italian brand Diesel revitalise pre-owned denim articles, gathered as part of its recent buyback programme, under the microscope.
First trialled last summer, Breganze-based Diesel’s Second Hand collection, identifiable via a striking red logo stamped over the jeans’ backpatch, was partly facilitated by Polygiene’s own Odor Crunch and Viral Off treatments, the Malmö-headquartered business revealed.
It said that its proprietary applications were responsible for enabling the second-hand jeans to stay fresh while being washed less, therefore boosting their longevity and, by extension, the garments' perceived sustainability.
Polygiene also described its “antimicrobial, odour-resistant and garment-protective” treatments as the final step in the jeans’ reconditioning process before they are subsequently sold on via select Diesel retail stores in Italy, as well as online.
Chief executive of the Swedish company, Ulrika Björk, commented: “It is great to see how Diesel is joining the second-hand movement. For the growing number of brands that look to embrace circular fashion, our technologies can be an important part of the solution.”
According to Polygiene, Odor Crunch uses modified silica to absorb, catalytically crack and break down and then “eliminate” odours. Viral Off, meanwhile, can be applied to textiles to reduce contamination from microbes such as viruses, bacteria and fungi within two hours.
