Vicunha and Polygiene team up in regional first
28/10/2021
The offering marks the first time that denim has been treated with a combination of Polygiene’s BioStatic and OdorCrunch technologies in Latin America.
This recipe will not only help inhibit the growth of odour-causing bacteria and remove environmental odours, but also contribute towards the need to wash the denim garments less, the Malmö-based company said. Denim’s form, fit and colour will benefit from this, it added.
“The partnership with Vicunha is a milestone for us in the denim segment and a breakthrough in the Brazilian market in general,” Polygiene’s chief executive, Ulrika Björk, stated.
Chief marketing officer at Vicunha, German Alejandro, commented: “Innovation and sustainability are key words in Vicunha’s business and the partnership with Polygiene is a clear reflection of our positioning.
“Offering to the fashion market solutions that allow consumers to save water and energy by washing their clothes less brings so many positive impacts that it ends up being not only a good technology for the textile industry, but also a practical and fast solution for society, which increasingly demands sustainable solutions from the fashion chain.”
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