Talks on December 1 and 2 include The Future of the Denim market, hosted by Laure Guilbault from Vogue Business, who will be joined by Guglielmo Olearo from Première Vision; Sandya Lang, sustainability manager at Nudie Jeans; and Hamit Yenici, co-founder of Hich Solutions.

Giusy Bettoni, CEO of C.L.A.S.S. sustainability platform, will discuss new certification Regenerative Organic Alliance with Julian Lings, sustainability manager for the North Face, and Elizabeth Whitlow, executive director at Regenerative Organic Alliance.

Alessio Berto from The Tailor Pattern Support will host workshops on December 1 and 2 on how to transform denim jackets and trends experts will offer advice.

Among mills in attendance will be Sharabati, Orta, Bossa, PG Denim, AFM, Orta, Iskur, Advance, Naveena and Odak.

Guglielmo Olearo, manager of Denim Première Vision, said: “I strongly believe that the future of our industry will be built around a combination of physical and digital. We are defining our future strategy by leveraging both, to create a unique experience for the denim community. 

“The covid crisis is a huge opportunity to accelerate and support change, and define a winning format for the market, which what the Digital Denim Week will be.”