Levi’s plays with 55% hemp, plant dyes and ultrasonic waves
Denim brand Levi’s has updated its green-minded Wellthread collection, first released in 2015, with up to 55% cottonised hemp-blended fabrics, “new” natural dye techniques and increased use of organic Indian cotton for spring-summer 2021. Every garment is recyclable.
Senior innovation designer at Levi’s, Una Murphy, said: “Our Wellthread design methodology prioritises environmental sustainability in the materials we use. This spring, we continue to refine and develop hemp, seeking ways to optimise it for our collections.
“Our hemp denim products not only meet our customers’ expectations of authenticity and comfort, but also reduce our garments’ water footprint.”
Water-saving ultrasonic wave technology, as opposed to “toxic” chemicals, was used to make the natural dye penetrate the yarn.
With circularity in mind, “all-natural” fibres have been utilised throughout, including the back patch, branded red tab, thread and pocketing.
A new fit, the 551Z, was added to the men’s line for the season, featuring a straight leg fit and zip fly. Notably, the brand has also continued its “most sustainable jean ever”, the 502 Taper for men, which is made with organic cotton and Circulose (a material made from worn-out jeans) and “represents more than five years of research in circular denim design”.
Image: Levi’s.
