New Japanese brand repurposes denim into functional design objects
Snack NGL (NGL being slang for “not gonna lie”), a new Tokyo-based brand by ex-Alexandros drummer Satoyasu Shomura, features an eclectic mix of upcycled, vintage and newly crafted articles, including several one-off repurposed denim objects.
Denim casing for wrapping around a spray bottle, a denim mat and a denim toilet paper cover (all pictured) made from scraps of disassembled used denim, all of which emphasise logo tabs, pocket details and different washes as design features, round out the company’s novel indigo-dyed offering.
Mr Shomura told local media that founding Snack NGL had saved him from the “bring of despair” after losing the “reason for existence” following his departure from Alexandros earlier this year.
Image: Snack NGL.
