South Korean premium denim line Buckaroo has partnered with popular Seoul biker café Ready Steady Go (RSG) on a collection including co-branded t-shirts and hats, targeted at millennials and Generation Z. 

Local media said that RSG is considered a “unique cultural space” in the capital. 

The products’ initial release was through Korea’s Musinsa store, although there are also plans to make the line available at pop-up Buckaroo shops and at the RSG café itself. 

A spokesperson for Buckaroo commented that the intention behind the collection was to make fresh and innovative products available to younger consumers “pursuing their own new tastes”. 

Image: Fashionbiz.

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