Launch of Australia’s ‘largest’ denim redesign project and competition
Sydney-headquartered General Pants Co (Australia’s biggest denim retailer) and social enterprise Circular Centre have joined hands to launch Australia’s “largest” denim redesign project and competition.
The aim is to inspire participants to create original ready-to-wear designs from reclaimed denim. As a result of General Pants Co’s “denim amnesty” of 2019, over 1,000 pieces of pre-owned, unwanted denim are available for participants to choose from and collect.
Chief executive of General Pants Co, Sacha Laing, said: “We’re calling on Australian designers and fashion students to grab our reclaimed denim - or use their own - and be part of a growing movement looking for circular ways to manage unwanted clothing that might otherwise be considered waste.”
Circular Centre’s director, Alison Jose, added that all designers will be asked to return any unused cut-offs, as well as add Circular Centre’s QR code to their “new” garments, so that once it is finally “unwearable” the end customer can return it to them.
“We loop it back to become products like carpet, underlay and acoustic panels. Rivets are melted and good zippers and trims go to Worne.world, a startup reselling fashion hardware,” Ms Jose said. “Our fantastic team is trained to help us divert all denim: the good, the bad and ugly.”
Image: Nkwo via Instagram (@nkwo_official)
