Diamond chooses Haelixa to add traceability to denim
21/09/2021
Cotton fibre was marked in the factory in Lahore and the garment was tested the Haelixa labs in Switzerland.
Ali Abdullah, co-founder of Diamond Denim by Sapphire, said: “Once production was completed, we sent blind marked and unmarked samples back to Haelixa and their analysis proved to be 100% accurate. Within our mission to provide a clean and sustainable denim product, physical traceability is a big step forward.”
Michela Puddu, co-founder and CEO of Haelixa, added: “We are proud to be able to support Diamond Denim in their commitment to transparency and sustainability. We also believe that being able to prove the use of recycled fibre will become crucial as there are more and more false claims related to recycling.”
Diamond Denim is part of the Sapphire Group, which launched a spinning unit in 1970 and a denim division in 2014.
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