Gap reveals sustainability milestones
30/09/2021
At group level, the business joined both Textile Exchange’s 2025 Sustainable Cotton Challenge and the US Cotton Trust Protocol, becoming the first company to do so, in 2020. This is part of its strategy to achieve 100% more sustainable cotton by 2025.
At brand level, Gap said Old Navy is on track to meet its goal of sourcing 100% of its cotton in a “sustainable” way by 2022 and also underscored the brand’s commitment to increase its use of recycled cotton across its denim assortment, but did not go into detail in that respect.
The group did emphasise Old Navy’s objective to convert 60% of the conventional polyester it uses into recycled polyester by 2025, however.
Regarding Banana Republic, the firm said that 60% of the materials used in its spring-summer 2020 collection were “from sustainable sources”, including denim styles which were designed and made “with recyclability in mind”.
On the banner Gap brand itself, the company revealed that 91% of Gap denim was produced in accordance with its water-saving Washwell programme in 2020. Since the launch of Washwell in 2016, the business has saved more than 402 million litres of water, it stated.
In February 2021, Gap released Generation Good, its “most sustainable collection of apparel yet”, which featured organic and recycled fibres.
Read the full report here.
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