Cone Denim and Oritain extend partnership
24/02/2023
Founded by Dr Helen Darling and Professor Russell Frew at the University of Otago in New Zealand in 2008, Oritain has developed a unique traceability system that verifies the origin of agricultural raw materials by analysing trace elements. These give an indication of soil composition along with other environmental factors and identifiers. Each natural product is thus said to have a unique ‘fingerprint’ linked to where it was grown. The advantage of this system is that these identifiers cannot be tampered with, replicated nor destroyed. Furthermore, a product can be tested at any stage of its journey through the supply chain, giving buyers assurance that the product is what it says it is.
Oritain can thus guarantee where the cotton used by Cone Denim was farmed, which has become a legal requirement in the United States.
Image courtesy of Cone Denim
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