Cone and AMK collection supports mental health charity
Denim mill Cone Denim has teamed up with AMK Atelier, garment finisher Tonello and videographer Eduard Nijgh for a collection called Wander, inspired by the outdoors and the mental health benefits of being immersed in nature.
The collection includes 13 garments in a range of Cone Denim fabrics with the Cone Community Mental Health Awareness selvage.
Cone Denim design director Pierette Scavuzzo said the project started following a conversation with AMK Atelier director Maria Gunnarsso last year at Kingpins Amsterdam. “The opportunity to work with AMK Atelier, Tonello and Eduard Nijgh on a cause-oriented collaboration and raise awareness through our reach in the industry has been a profound experience,” she added.
Ms Gunnarsson said: “I was born on a farm in the Swedish countryside, and spending time in nature has been a big part of my upbringing. Now that I live in Amsterdam, I value nature even more. My partner Arne and I try to get out as often as we can in our camper car to change the scenery from the city life.
“With this background, it was natural to design an outdoor collection based on our lifestyle in the mental health fabric from Cone Denim. I would be honoured if this collection could inspire anyone to take a breath, go for a walk and look outside for what nature has to offer.”
“The Wander collaboration with Cone Denim and AMK Atelier was a bit like getting lost, only to find yourself again. A finding oneself understood as being in greater contact with nature, as well as in finding a balance with it,” said Alice Tonello, R&D Director for Tonello. “All of this inspired us in making the washes and dyes, which were very responsible and gentle.”
Created in 2019, The Cone Community Collection of fabrics supports and raises awareness for causes that align with the values of Cone Denim. Mental Health was the fourth to launch in the collection and has a neon green ID symbolic for mental health awareness. Cone donates a portion of sales from this collection to the Child Mind Institute.
