Wellthread adopts Nature Coatings’ wood waste dye

20/04/2023
Wellthread adopts Nature Coatings’ wood waste dye
Biochemicals company Nature Coatings has signed a partnership with Levi's WellThread as the first time the brand has adopted BioBlack TX, a 100% bio-based, carbon negative black pigment made from wood waste. 

The pigments make up the prints across WellThread Spring Summer 2023 capsule, which includes plant-based indigo across all denim, made using 100% organic or transitional cotton.

Jane Palmer, CEO and founder at Nature Coatings, said: “Levi’s is a classic and iconic brand known all over the world, and we’re honoured to be working with them. I met the team early on during the pandemic. Over the course of the past few years, we have worked closely together to achieve their aesthetic and technical needs with BioBlack TX for this collection. We could not be more thrilled with the results!” 

BioBlack TX can be used for screen and rotary printing, denim, leather/non leather coatings, packaging and pigment dyeing and is cost competitive, according to the company.

Learn more about Nature Coatings’ process in our feature on natural dyes; and about Wellthread’s role as an innovation hub for Levi’s.