BMW drives Dawson Denim collab
19/07/2023
Owners Kelly Dawson and Scott Ogden are passionate about vintage motoring – the Dawson Garage has a BSA Bantam motorbike on the shop floor, and the company ships a ‘service book’ with each product.
“Over the years, Dawson has collaborated with a number of brands and makers,” they explained. “However, for every collaboration made there are numerous partnerships we have turned down. Regardless of size or stature, we think collaborations should be organic and meaningful, and that isn’t something that is always achievable. When BMW Lifestyle approached us to collaborate, it’s safe to say our interest was piqued.”
The limited-edition Dawson x BMW Mechanics Jacket is an updated take on classic 4-pocket coverall jackets worn by mechanics and engineers and is made from 14 oz organic cotton red line selvedge denim, washed for patina and softness. A point collar and gently tapered sleeves round off the regular-fitting silhouette, which is constructed with triple-stitching, flat-felled seams, and bar-tack reinforcements to honour its workwear inspirations.
Image: Dawson Denim
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