US denim brand True Religion has launched a collection to coincide with its 22nd anniversary, with styles inspired by its original horseshoe and buddha logos.

The Exaggerated Icons collection includes its most popular denim fits, updated with “elevated washes” and include special lurex back pocket embroidery.

Tina Blake, senior vice-president of women’s design and brand image at True Religion, said: “As an anniversary collection, we wanted to make a reference to our past in a fresh way. We know that our customers love our logo, and when we applied it in an exaggerated way, it created such a perfect combination of heritage and newness, with great new washes and fits.”

The marketing campaign stars US rappers Flo Milli and NLE Choppa.

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