AFM: ‘We’ve decided to stop asking all the questions and do’
04/11/2020
Among these, Undone is AFM’s first denim collection to be created without the need for additional indigo dyeing of the warp or weft, or any surface chemicals. Undone denim is blue-grey in colour, with the bluishness coming from pre-dyed, industrial waste. The denim has a white weft.
Reweft uses the same technology as Undone, but, while the warp is dyed “deep, dark, ultra-rich indigo”, the weft is made using pre-consumer cotton waste. AFM’s use of recycled material means that the indigo dye will not bleed onto the skin, the mill said.
Reducing its reliance on cotton, AFM has also included hemp in the mix as a “nice alternative” to cotton fibre, with hemp’s properties allowing for an “organic look” while also ensuring a “bio product”.
AFM is furthermore continuing to promote zero virgin cotton denims (“100% sustainable”, according to the mill), a continuation of its Phoenix concept which uses zero virgin cotton and zero wastewater in the dyeing and finishing processes.
A vertically integrated organisation, AFM is home to its own spinning mills, a fabric mill, a garment mill and a recycling facility. The COO of AFM’s garment division, Faheem Dar, stressed the mills’ significant investment in the “latest” technologies, including e-designer software from Jeanologia. AFM is only the third mill in the world to have invested in this software, he said.
“Considering all the technology available at the moment, there is no excuse left for anybody to not care about the environment,” Mr Dar concluded.
AFM presented its latest trends and developments at the Kingpins24 event.
Photo: One of AFM's mood boards, showing its Blue Dream inspiration. Credit: AFM
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