Isko denim adorns the catwalk at London Fashion Week
21/09/2023
For Ahluwalia’s spring-summer 24 collection (pictured), entitled Acknowledgements, creative director and founder Priya Ahluwalia used Isko’s Ctrl+Z fabric, which uses a minimum of 60% recycled materials and the remainder is regenerated cellulose fibres. She created a flower motif denim showcase within three looks across jeans and jackets.
Chet Lo used Ctrl+Z fabric and specialist lasering techniques across three looks.
Aaron Esh created bootleg denim ripped jeans made using R-TWO50 fabric, which comprises a minimum of 50% pre and post-consumer recycled content.
Masha Popova’s first catwalk outing, Monster, showcased various finishing techniques including over-dyeing, flocking, patchwork, scratching and fraying in a variety of colours from vibrant green to silver across jeans, tops and jackets, all developed with the Creative Room.
Keith O’Brien, Isko’s senior PR manager, said: “It’s important to continue to build on our passion for supporting the next wave of young creative talent not only in the UK but globally on their journey to becoming more sustainably minded.
“We see the value in working with brands at various points along their sustainability trajectory - from those who are just embarking on the journey to those who have sustainability at the core of their brand DNA.”
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