Madewell ups commitment as Bluesign unveils denim-focused initiative
17/08/2023
Bluesign Denim represents a commitment to minimising the denim industry's impact on people and the planet through eliminating harmful chemicals and ensuring sustainable manufacturing processes, it said.
The concept covers fabric and garment production steps that meet the Bluesign criteria.
Madewell’s collaboration with Bluesign launched in October 2022 and the first denim style under the partnership was crafted using ISKO fabrics.
This newly signed partnership further reinforces Madewell’s commitment.
Daniel Rüfenacht, CEO of Bluesign, said: "Our Bluesign Denim initiative aims to revolutionise the way denim is produced, ensuring that clean chemistry and clean production processes are at the heart of the system partner mills and laundries.
“With Madewell as our first US denim brand system partner, we are taking a major stride towards leading the industry with a transformational approach to denim production. We are expecting more brands to follow Madewell’s footsteps in joining the Bluesign Denim initiative.”
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