‘Furrry friends’ star in Naveena campaign
Pakistan-based Naveena Denim Mills (NDM) has presented its latest fabrics in a campaign starring cats and dogs, representing the characteristics of different fabrics.
The company has recently supported the Ayesha Chundrigar Foundation (ACF), an animal rescue centre in Karachi, and said the campaign “emphasises the connection between kindness to animals and building a more compassionate world”.
Aydan Tuzun, head of sales and marketing at Naveena, said: “We wanted to draw attention to the fact that animals play an essential role in maintaining a sustainable environment. We are all animal lovers here at Naveena. So, it was a real pleasure to make this idea a reality.”
The fabrics, which will be presented this week at Kingpins Amsterdam, include:
• Flex-Ease: a stretch fabric for all day comfort and fit
• Dune: offers drapability and comfort
• Retrotech: has a vintage appearance but with no stiffness
• Retrosoft: includes Tencel for vintage character but added softness
• Colortech: colour combinations and high contrasts in different washes
• Lino+: fabrics with linen fibre, created with post-industrial waste.
