New members join coalition to revise PEF scoring for natural fibres
07/11/2024
As Tina Stridde, the managing director of the Aid by Trade Foundation has stated: “We welcome the EU’s ongoing efforts to combat greenwashing in product advertising, including through verifiable sustainability claims. However, the EU’s current Product Environmental Footprint (PEF) is misleading consumers.” She pointed out that these regulations tend to favour petrochemical fibres over natural ones. These put the standards created by the German organisation such as Cotton made in Africa or its Good Cashmere Standard “at a disadvantage, despite the natural fibres being biodegradable, recyclable and produced in an environmentally friendly way”.
Dr Gary Adams, president and CEO of the National Cotton Council, commented: “By working together, we can amplify the positive impact of the industry, making sure that the point of view of cotton and other natural fibres is considered.”
Cascale (formerly the Sustainable Apparel Coalition) has recently integrated a new LCA methodology for cotton in its Higg Materials Sustainability Index (Higg MSI). It stated that it “offered unprecedented accuracy and consistency in assessing the environmental impacts of cotton fibre” production.
Photo courtesy of Make the Label Count
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