Mohsin Sajid returns to Timberland
Denim consultant Mohsin Sajid is to return to Timberland as a denim consultant after a 10 year hiatus.
He took up the position of global denim director in 2012 and launched six collections at the US brand.
He said in a LinkedIn post: “It’s one of my most favourite denim creative design roles and most rewarding outside my own brand Endrime, in the 23 years I’ve been a denim designer.”
In May 2015, he left Timberland to focus on Endrime, the consutancy he shares with wife Sadia Rafique and being a lecturer at universities, including Ravensbourne, Royal College of Art, Central Saint Martins and Kingston University. He has also produced collections for brands and collaborated wih mills and fibre producers. Endrime will launch collections alongside Japanese mills next year.
Mr Sajid added: “I can’t wait to help and mentor this brand into 2025 - and bring the last 23 years of denim knowledge and sustainable circular approaches I’ve been doing personally with my many design consultancies and bring it home to Timberland.”
