Sustainable fibres and processes go into new Naveena collection
Karachi-based mill Naveena has launched a new collection called Holistic Denim, which it has produced using sustainable fibres and sustainable processes.
The company’s sales and marketing director, Aydan Tuzun, said the collection comprises products that are sustainable and relevant to “current market realities”. She said this meant “bridging the gap between design and real-life experience”.
Fibres it has used for the collection include organic cotton and post-consumer or post-industrial cotton waste that Naveena has shredded and recycled in house. Lenzing’s Tencel is also part of the fibre mix, as is CiCLO textile technology from Intrinsic Advanced Materials, which is designed to reduce synthetic microfibre pollution.
Naveena has also used Asahi Kasei’s Roica stretch fibres instead of elastane. Hemp is part of the picture too, with the company citing the fibre’s ability to grow up to three times faster than cotton, requiring no pesticide and 70% less water as its reasons for that decision.
In terms of the processes it has used is one called Horizon for dyeing and finishing. This uses “dramatically” lower volumes of water and chemicals, the company said.
