Denim with Seoul
27/10/2020
The brand’s founder and designer, Won Jeon, told Inside Denim that he had been experimenting with the material ever since his 2018 London College of Fashion graduate collection.
Praising denim for its “strong identity” and “under-valued” properties as a fabric, Mr Jeon’s inspiration for the SS21 collection was “working class” fashion from between the 1950s and 1970s. For the designer, “classic” denim jeans and overalls are the wardrobe antithesis of fast or trend-led fashion. He believes that jeans, in particular, are for every generation.
He said he likes to experiment with a range of dyeing techniques on raw denim, such as the Japanese shibori method. As evident from his SS21 show, for which he mainly used Sanforised denim, he likes to layer different denim washes, as well as “damage” the fabric’s edges to get the raw fringes seen in the collection.
All of Painters’ denim is sourced from mills in South Korea.Image: Painters.
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