New Reformation denim traceable from farm to recycling
US-based vertically integrated “sustainable” fashion brand Reformation has partnered with Singapore-headquartered traceability solutions provider FibreTrace on a new denim collection, made with Good Earth Cotton (“the world’s first carbon positive cotton”) from Australia.
Reformation reportedly aims to be carbon positive, with a totally transparent supply chain, by 2025.
Scannable, product-specific luminescent pigments in the denim (applicable to both manmade and natural fibres) will direct interested parties to data hosted on FibreTrace’s blockchain platforms, which will be able to tell each product’s manufacturing ‘story’ from raw fibre source at farm level.
The Singaporean company released its Fibre Impact Module (FIM), which it has described as a global first, last month. FIM is an integrated benchmarking tool that collects and aggregates previously uncaptured, third party-verified impact data from farms - including carbon emissions, water use and energy consumption - and allows for real-time traceability throughout the supply chain, through to reuse and recycling.
Reformation’s chief sustainability officer and vice president of operations, Kathleen Talbot, commented: “We’re really excited about this denim collection, as it’s our inaugural use of FibreTrace’s technology - and the first time it will be available to consumers globally.”
Image: Reformation.
