Unspun makes Hong Kong retail commitment concrete
On-demand jeanswear company Unspun, based between Hong Kong and San Francisco, has inaugurated its first permanent physical space in the former’s Sheung Wan neighbourhood, located on Shin Hing Street.
The zero-inventory brand, which collects three-dimensional (3D) body scanning data from its customers to create bespoke denims that help reduce textile waste, launched its own 3D visualiser to enable “next-level” customisation last year.
Unspun has previously collaborated with brands including Pangaia and H&M, and is supplied by partners such as dissolvable thread-maker Resortecs, plus denim mills Candiani, Evlox, Panther Denim and Prosperity Textile.
Thanks to local creative studio Editecture’s use of repurposed materials from upcycled furniture to recycled, 3D-printed plastic construction samples, the new store-meets-design-hub has incorporated 1292 kilograms of recycled waste in its interior, according to the brand. The location will also act as a drop-off point for unwanted jeans, which Unspun intends to repurpose in the future.
“For the first time ever, we have used fully local resources to create Hong Kong-made circular furniture from waste. Our one-of-a-kind point of sale console was 3D-printed, while the denim trims adorning the store are all made from organic cotton fabric that uses zero-waste dyes,” commented Editecture's founder, Jacqueline Clark.
“This is a space dedicated to climate action through tech and culture,” added Unspun chief executive and co-founder, Walden Lam. “Denim is our canvas – and the design of the store reflects that.”
Image: Unspun.
