Blue Lenz announces first video awards
Lenzing’s Blue Lenz is launching an awards ceremony, honouring the best of more than 300 videos it hosts on its YouTube channel.
Tricia Carey, head of global business development at Lenzing (pictured), said: “With the pandemic, videos became a way to connect globally as we have had limited in-person meetings.
“With this in mind, we believe the denim industry needs to celebrate the incredible creativity, people and concepts. This led to the start of our Blue Lenz YouTube channel several years ago and now to the first denim video awards to showcase the best video storytelling of the global denim community."
The judges are: Margherita Verlicchi, Menabo; Michelle Branch, Mark & Twigs; Wouter Munnichs, Long John Denim; Neha Celly, Nece Gene; Erin Barajas, Interesting Monsters; Panos Sofianos, Bluezone; and Kelly Harrington from Trademark Blue.
Nominees are:
Best Educational Video/Series
• Transformers Ed Series by Transformers Foundation
• Cone Denim – Did You Know Denim Series
• Royal College of Art x Kaihara – 5 Year Anniversary Zoom
• Sue Barrett’s Lockdown Nostalgia Project
• Mohsin Sajid – Hemp History
Best Denim Design/Collection
• Crescent Bahuman Ltd x Miles Johnson – Now or Never
• Cone Denim x Miles Johnson x Tonello – The Very Best of Times
• Endrime x Artistic Milliners Tailoring Collection – Oct. 2020
• Hiut x Hewitt – British Denim – Oct. 2020
Best Sustainability – Connection to the UN SDGs
• True Cost of Apparel Industry – BBC/Mostafiz Uddin
• Artistic Fabric Mills – Tracing the Lifecycle of a Jean – SDG 12
• Tonello x Ian Berry – Secret Garden @ San Francisco Flower Market
• Jeanologia – Handman – The Revival of Jeans Manufacturing
• Artistic Milliners – Organic Cotton in Pakistan
Best Host on a Webinar or Series
• Sustainable Denim – Matt Wilson
• Naveena Denim – Jeanerosity Series
• Amy Leverton – Denim Dudes Presents: Denim & Segregation Webinar
• Fashion Revolution, Fashion Open Studio, & Isko Present: The Future of Denim Panel
Best Art Direction
• AGI Denim Company Profile
• Kelly Harrington | Trademark Blue x Coralie Marabelle x Isko
• An Indigo Story – by Vivian Wang
• Orta – The New Denim Route
• Soorty – Climate Jean Campaign
• Orta Anadolu – Gen H
Best Animation
• Calik – Dyepro Zero Water & No Chemical Waste
• Coreva Technology – Developed and Patented by Candiani
• Global Denim – Cotton Leads
• Fabrics with Origin – Santanderina
Best Overall Video
• CBL x Miles Johnson – Now or Never
• Cone Denim x Miles Johnson x Tonello – The Very Best of Times
• Azgard 9 CO2AT Case
• Endrime x Artistic Milliners Tailoring Collection – Oct. 2020
Winners will be announced at 3pm CET on August 31, at Bluezone in Munich.
