Attendance up at Bluezone
27/01/2025
“We live in a market of abundance, which means, conversely, that we must be braver than ever, instead of freezing in fear. Brands need to be desirable. They must evoke love. It’s all about love and attention,” stated Tilmann Wröbel, Bluezone trend researcher, owner of Monsieur-T Denim Lifestyle Studio, and Inside Denim collaborator. The collaborations between ISKO and bluesign, Evlox and Lamosa, Lycra and C&A and Sharabati with Sashiko Denim were some of the show’s highlights that sought to strike new chords to trigger emotions.
At the KeyHouse, dedicated to innovation and where many of the talks were held, David Shah noted in his trend presentation that the industry is “good in talking, not in doing”with regards to efforts dedicated to making the industry more sustainable.
For this edition, the two sections were held in a single hall. Bringing “Bluezone and Keyhouse together in one hall is the perfect match. The synergies are amazing. From the core of Bluezone, the sustainable innovations spread out into the industry. We are the pearl with Bluezone as its shell, at the heart of the industry,” noted Simon Angel, curator of the forum.
The next edition’s dates are September 2 and 3, 2025.
Image courtesy of Munich Fabric Start
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