Isko Luxury by PG: Seven stories to spark inspiration
23/04/2025
Each season, Mr Gnutti works with the Isko Creative Room near his home in Northern Italy, as well as laundry partners and the mill, to create fabrics that stand out. His vision is inspired by ideas that he would like to see in the market but that do not already exist.
“These capsules can be transformed by brands, everything is customizable,” he told Inside Denim. “It is important to create luxury for everyone – that does not mean it is expensive or high-end – many mainstream brands can buy these fabrics and use them in their collections. If the price is too high, the market becomes very narrow.”
The new collections are: Heritage Denim: a tribute to ancient Japanese weaving techniques; Chenille Denim, which takes on unique, worn-in shades during the industrial washing process; Fringe Denim, a reinterpretation of denim ‘furs’; Inner Print (pictured), with exclusive patterns and graphics on the inside of garments; Art Denim, which combines flocked denim and digital printing techniques; Jaquard, with patterns and textures sculpted into the fabric’s weave; and F-Led Reload, a new dyed garment delivering vibrant colours and softness.
"Never before have I enjoyed creating a collection so full of inspiration," added Mr Gnutti. "This collection was born from my desire to create something that will stand the test of time - an item that is not only aesthetically beautiful but also conveys a sense of unparalleled durability and quality.”
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