Goldschmied: Digital printing only 'tip of the iceberg'
Adriano Goldschmied says we are at “the mere tip of the iceberg” in terms of fast-advancing digital print technology.
With improvements in machinery and inks, he believes print quality now makes the technology a serious option for brands needing flexibility and low minimums. “Digital print technology has made amazing progress… you wouldn’t be able to recognise if it was printed or authentic,” he told Inside Denim.
He argues digital printing brings much-needed innovation, as well as speed and lower impact. “Reacting quickly to the market is vital… in a matter of days or weeks, I can develop a project.” He also sees potential to expand denim into more colourful categories such as shirting and dresses. “From an aesthetic point of view, you have incredible possibilities.”
Read the full interview in our Dialogue section
