Denim off cuts make Blackhorse Lane’s swing tags
East London atelier Blackhorse Lane recently revealed that it has been using denim off cuts to make the swing tags and business cards it uses, in partnership with London-based specialist print manufacturer Baddeley Brothers.
Baddeley Brothers made a pulp from denim off cuts at their Frogmore Paper Mill on a number four Fourdrinier paper machine, which dates back to 1902. The paper made was subsequently printed with swing tag and business card information for Blackhorse Lane.
Commenting on Instagram, the denim atelier said: “We love the idea of not letting anything go to waste. The chance to use denim rag to make paper pulp and potentially use our own off cuts in the future is a very exciting prospect.
“It has been an experiment for us, exploring the suppleness of the material and working with the idiosyncratic nature of the fabric. You can see the fibres within the paper, it undulates very slightly with varying levels of thickness and has a variable bluish tint, which makes printing on the stock a very careful process!”
The news of Blackhorse Lane’s conscious approach to paper-making and use was met with praise on the social media platform.
Image: Blackhorse Lane Ateliers via Instagram.
