Cone extends use of Oritain’s traceability tech
North Carolina-based manufacturer Cone Denim has announced that it recently deepened its partnership with New Zealander firm Oritain, a company which focuses on scientifically verifying origin via a combination of forensics and statistical data.
Cone has been working alongside Oritain, which has reportedly already mapped over 90% of the globe’s cotton fibre, since September 2020. It said that it would now be working with the traceability specialist across its global platform, inclusive of its sites in both Mexico and China.
President of Cone Denim, Steve Maggard, commented: “Cone Denim has worked aggressively over the past year to fully leverage our access to Oritain technology and increase transparency with our customers related to the origin of cotton used in our products.
“Through our partnership with Oritain, we can provide scientific verification of cotton origin as well as periodic audit results that prove our claims to be true and that are admissible in a court of law.”
The US company added that it was proud to have successfully completed over one year’s worth of audits to date using Oritain’s ‘fingerprint’ technology.
