Japan Denim opens Ginza flagship
09/03/2022
The company, which also has an office in the Japanese capital, is notable for listing supplier information on its website, as well as for fixing labels to its garments which list the local firms behind the fabrics used, for example, in addition to the names of every enterprise responsible for each article’s dyeing, sewing and finishing.
Scannable QR codes intended to shed even further light on Japan Denim’s manufacturing are also printed on its labels.
By making denim of “uncompromising quality” in and around what its website describes as a “sacred” denim-producing area, spanning Fukuyama in Hiroshima and neighbouring Ibara in Okayama (where the brand says 80% of Japanese denim manufacturing takes place), Japan Denim hopes to help both energise and stabilise local economies by factoring social, as well as environmental, responsibility into its business decisions.
Drawing attention to the United Nations’ seventeen Sustainable Development Goals (SDGs) in its copy, Japan Denim further explained that it has aligned its own targets (to slash carbon dioxide emissions by at least 50% up and down its entire supply chain by the year 2030 and achieve net-zero emissions by 2050) to the SDGs.
To achieve these goals, it has implemented an “eco-dyeing” system, installed solar panels and switched to other forms of clean energy, plus committed to treating its wastewater in accordance with the Seto Inland Sea water quality regulations, among other efforts, it said.
Commenting on its new flagship, which currently houses its spring-summer 2022 collection, the brand stated that it was working to expand the potential of sustainable Japanese denim both domestically and around the world.
Image: Japan Denim via Instagram.
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