Workwear undergoes ‘metamorphosis’ at Tonello
Italy's Tonello used Kingpins Amsterdam to present a collection inspired by workwear, including the overalls from its own staff, which showed how its technologies can be used to transform and reinvent garments.
The ‘Metamorphosis - True Italian Workwear’ collection uses DyeMate, a garment dyeing technology which, through a combination of sulfur and indigo dyes, creates an authentic, vintage look. The company has now expanded the range and depth of shades available.
Workwear was also transformed through washing and finishing with the Laundry (R)Evolution, a combination of THE Laser and the All-in-One System, including ozone technologies.
As well as providing inspiration for the effects, workwear brands are looking to update their designs, moving away from traditionally plain looks to make garments more attractive, Alberto Lucchin, marketing and sustainability manager, said.
Tonello collaborated on three other projects at the show: Sake, the second episode of the artistic collaboration of designers Sadia Rafique and Matt Duckett, supported by mills and fibre manufacturers. The large denim fabrics became canvases for lasered designs and prints, some of which were for sale after the show. The artwork was also captured in a book.
The Most Sustainable Product collection, developed with Denim House and Kingpins Show and designed by Piero Turk and Serena Conti, showed how responsible fibre selection and finishing technologies can reduce environmental impact; while The One Denim project this time united Kingpins, Cone Denim, Piero Turk and Tonello, demonstrating how a how a single fabric can be reinterpreted and transformed into countless looks.
