Former director of global business development for denim and the Americas at wood-based cellulosic fibre manufacturer Lenzing, Tricia Carey, has joined specialist textile-to-textile materials developer Renewcell, creator of Circulose dissolving pulp.

Keeping the city of New York as her base, the senior executive is tasked with leading the Swedish firm’s sales, business development and marketing teams in her new role as chief commercial officer, responsible for spearheading global growth and recognition of Circulose as a circular-fashion ingredient brand.

“Now is the time for the fashion industry to seriously address the issue of textile and apparel waste,” commented Mrs Carey. “Renewcell provides recycling solutions at scale and is first to market with a truly circular material, Circulose, that has the potential to transform an industry that desperately needs it.”

A founding member of denim industry innovation platform Transformers Foundation, Mrs Carey is also currently secretary at Accelerating Circularity and an advisory board member for both the Fashion Impact Fund and the Fashion Institute of Technology (FIT)’s textile development and marketing committee. She previously earned bachelor’s degrees in fashion merchandising and fashion buying from FIT and Marywood University, respectively.

Lenzing recently appointed Tuncay Kilickan and Daren Abney in her place.

Chief executive at Renewcell, Patrik Lundström, said he was happy to welcome Mrs Carey to the team, singling out her “invaluable marketing experience, stellar network and proven capacity to deliver on ambitious growth objectives”, particularly in light of the company’s North American ambitions.

Circulose is made from dried cellulose slurry, a biodegradable organic polymer that is sent in sheet form to fibre producers who subsequently make “virgin-quality” textile fibres from the raw material. Its process is best-suited to cotton-rich fabrics, Renewcell says, as these naturally contain more cellulose.

Tricia Carey. Courtesy.

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